Works with editors to create concepts, illustrations, and graphics for the BroadbandNow.com website and YouTube channel, helping the public to become more knowledgeable on all things Internet-driven including wide-ranging topics from “What Is a VPN - How They Work and Why You Might Need One” to “2.4 GHz vs 5 GHz Wifi - What Is The Difference?” and to complex topics as “What Is L4S?”.
Collaborated with the Managing Editor and Content Managers to create the BroadbandNow mascot, “Zippy” to use in illustrations and graphics to explain and decipher basic to advanced internet subjects.
Freelance Graphic Designer
BroadbandNow / New York, New York
November 2023 – Present
Employment
Creates all digital assets for website, 5th Avenue digital signage, email blasts, streaming, and broadcast video to a worldwide audience
Leads design on physical printed products ranging from mailings, brochures, signage, annual reports, clothing etc., and works with print houses to ensure quality final products
Collaborates with the marketing team of five to develop and execute creative marketing campaigns that attract new attendees to Marble Collegiate Church events and programs
Works on all fundraising campaign graphics, providing all necessary products and pathways to donate
Researches and stays up to date on current design trends to ensure Marble Collegiate Church's branding remains fresh and relevant
Collaborates with 20-plus Programs staff for every Marble event and service
Redesigned and built Marble website from scratch using Squarespace and third-party widgets due to budgetary cuts
Partnered with Bandwidth Productions, to overhaul design and functionality for new Marble website
Co-led rebranding of Marble Collegiate Church with Big Duck, creating a cohesive design system
Created and manages digital photo library and master design files for Marble's communications department since 2010
Art Director
Marble Collegiate Church / New York, New York
October 2013 – Present
Conceived concepts, illustrated drawings, and finalized promotional one-sheets for important upcoming industry events in luxury and sports eyewear
Led creative direction for advertising and promotional materials with the Events Coordination team
Freelance Graphic Designer
Luxottica / New York, New York
June 2016 – December 2017
Launched file-sharing / social media website for unsigned musicians
Gathered a membership of over 300 local musicians within the first four months of opening
Created the overall brand for all print and web-related materials, including the website, advertisements, and apparel
Successfully co-hosted and co-planned fundraising events with partners
Co-Founder
four5six Industries / Brooklyn, New York
November 2009 – August 2013
Worked with designers, editors, and art directors to execute brand guidelines on all editorial spreads for maps and illustrations in Fodor's Travel Guide
Freelance Graphic Designer
Penguin Random House / New York, New York
October 2007 – October 2009
Designed logos and illustrations for known brand identities based on client needs and research
Created posters for advertising materials, including photo research and editorial layout
Art directed client proposals for Ahava, Sporto Lifestyle, and Hamptons International
Graphic Designer
Orbit 360 Inc., / New York, New York
July 2006 – November 2007
Art Direction
Visual Design
Brand Design
Editorial Design
Design Research
Design Strategy
Web Design
Photo Retouching
Illustration
HTML
Skills
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Dreamweaver
Adobe Acrobat
Microsoft PowerPoint
Microsoft Word
Squarespace
Tools
B.F.A.
Graphic Design
School Of Visual Arts
2000 - 2004
New York, NY
Education